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    <title>Stop Zooming to 400%: Why ‘Pixel-Perfect’ Is the Wrong Obsession for Small UK Brands</title>
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    <description>Chasing pixel-perfect artwork at maximum zoom is quietly eating the hours of small UK design teams — while the things that actually decide whether a visual looks crisp sit somewhere else entirely. Here’s where to put the effort instead, and a simple order of priorities for a team of one.</description>
    <author>Perfect Pixel Media</author>
    <category>Opinion</category>
    <pubDate>Sat, 07 Nov 2026 21:50:09 GMT</pubDate>
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    <title>Twelve Files, Zero Panic: The Visual Kit Small UK Brands Should Build Before the Next Campaign</title>
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    <description>The assets that cause the most last-minute panic aren’t glamorous — they’re the reversed logo, the favicon that survives 16px and the social crop nobody made. A checklist for small UK brands, built around a fictional Yorkshire coffee roaster, plus an honest note on where free assets stop being free.</description>
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    <category>Practical Guides</category>
    <pubDate>Sat, 07 Nov 2026 21:50:09 GMT</pubDate>
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